What we do

Digital & web services

Whether it’s advising on a new responsive-designed website, building a web user experience founded on UX principles, or advising on a holistic digital strategy to drive inbound leads, we have the digital know-how to guide you through latest thinking and best practice.

 

Our websites are always designed with the needs of your users front of mind. We build conscious of scalability and mindful of budget. We bring expertise in SEO and marketing automation to every project. Our services include:

  • Marketing automation integration and set up
  • Mobile strategy
  • Paid search strategy across all b2b social channels
  • Intelligent Search Engine Optimisation (SEO)
  • Digital strategy development
  • Website design and build
  • Content and social marketing strategy and management
  • Email marketing campaigns
Digital & web services

Lead generation

Inbound, outbound, keywords, lead scoring, SEO, personas, content– lots of tactics, but how do you bring them together into a strategy that will deliver leads into your sales pipeline? We are focused on generating leads that your sales teams will want to follow up. How do we do it? By advising you on the best approach and mix for your business.  Services include:

  • Inbound strategy and programme development including persona creation
  • Marketing automation consultancy and set up
  • Data purchase and profiling
  • Search Engine Optimisation including keyword strategy
  • Content marketing strategy, management and creation
  • Social media strategy and management
  • Email marketing strategy, programme set up and delivery
  • Direct mail campaign planning
  • Webinar and e-event development and management
  • Landing page design and build
  • Event planning and management from roundtables to exhibitions

Outsourced marketing

In Demand Marketing believes marketing is a critical part of operations, and when approached strategically becomes the foundation of profitability and growth.  Companies frequently lack a focused and business aligned marketing strategy and lack the operational discipline to execute. In a nutshell, marketing departments are often lacking all the skills and expertise required to be successful. Often that’s due to head count and budget restrictions.

 

In Demand offers a range of outsourced marketing services to companies ranging in size from £500k to £300m turnover. Often, we are brought in annually as our market-driven approach ensures the creation of a compelling company ‘story’ that drives a highly metrical execution of go-to-market plans and priorities.  However, we are also retained by some companies to execute a part of their plan such as content creation or campaign management.

 

We also deliver interim marketing support for absences such as maternity, paternity and long-term sick.

Outsourced marketing
Inbound marketing programmes

Inbound marketing programmes

We help companies generate more leads, shorten sales cycles, track ROI, and increase the value of clients through inbound marketing. We deliver campaigns that include:

 

  • SEO
  • Pillar pages
  • Sub-topic content marketing
  • Social media
  • Storytelling
  • Infographics
  • Webinars
  • Videos
  • Lead nurturing
  • Email campaigns
  • Marketing automation

Inbound marketing is about attracting potential buyers to your company through compelling content offers. Through a detailed buyer persona development process we become experts in who your buyers are, where they spend their time online and how they make buying decisions. This allows us to create and promote the right content in the right place at the right time in the sales cycle.

 

Crafting and publishing content is just one piece of the marketing puzzle. To drive qualified leads to your sales team, you need to strategically distribute your content, and then nurture qualified leads until they are ready to buy.

 

We recommend an integrated approach of paid search, influencer outreach and strategic lead nurturing campaigns to drive demand and optimise the quantity and quality of leads flowing through your pipeline. Using industry-leading inbound marketing software such as HubSpot, we capture lead intelligence data that helps you categorisee and identify your best leads for your sales teams and provide insight about which marketing channels and campaigns are most effective.

Let’s talk.

Ready to get started? Because we’d love to hear about your marketing needs or next project…